Saw this post yesterday on Publicola. The Fremont branch of the Seattle Public Library (sponsored by the Fremont Doric Masonic Lodge #2) is running a contest to get kids to read more. For every three books a child (grades 1 - 3) reads, his or her name is entered in a drawing for a free bike, lock and helmet. The drawing will be held on June 5, with one boy and one girl winning.
I think that this is an awesome encouragement to get kids reading, and what better way to start off the summer than with a new bike!